Lexus
Aftersales Campaigns
In addition to overseeing the main Lexus account, I also led the art direction for Lexus Aftersales campaigns.
Ranging from tactical, promotion-driven ads to larger themed initiatives, ensuring brand consistency while driving engagement across seasonal and service-led touchpoints.
For Lexus' National Car Care Month campaign, the art direction highlights the brand’s commitment to luxury and precision.
Drawing inspiration from exclusive service experiences, the visuals feature white-gloved hands, gold-detailed tools, and a refined, minimal palette—elevating routine vehicle maintenance into a premium, tailored experience that feels as exceptional as driving a Lexus.
Lexus Aftersales' Christmas lucky draw campaign features a sleek white abstract tree, offering a refined take on the festive season. This modern visual highlights the presents and aligns with Lexus’ luxury aesthetic, aiming to drive service visits and boost customer engagement during the holidays.
Lexus Aftersales’ Chinese New Year lucky draw campaign features a clean, modern visual inspired by a deconstructed cherry blossom tree—symbolizing renewal and celebration. Hosted on a digital kiosk in the showroom, the campaign aims to drive service center visits and boost customer engagement during the festive season.