MERZ Aesthetics
Golden Record Awards Night 2019

The Brief
To create an event branding for Merz Aesthetics' Golden Record Awards Night will focus on celebrating success and excellence, creating a prestigious and memorable experience that communicates achievement to both internal and external stakeholders.

The Idea
Building on Merz Aesthetics' previous "Serendipity Journey" campaign, which explored the pursuit of becoming the best version of oneself, we crafted a creative direction inspired by the Butterfly Effect.

Just as aesthetics is about appreciating beauty and how even small treatments can spark meaningful shifts in confidence, this concept illustrates how a subtle transformation can lead to unexpectedly positive outcomes. The Butterfly Effect symbolizes how minor aesthetic interventions, like the flap of a butterfly's wings can result in a powerful, serendipitous change in one's self-perception and life.