Changi Airport Group
Integrated Marketing Campaign
The Brief
Develop an integrated marketing campaign that repositions Changi as a must-visit destination,
highlighting that it’s more than just an airport.
The Idea
As an international hub, Changi connects travellers from across the globe.
This campaign flips the idea, bringing the world to Changi.
“Around the World at Changi”
Through immersive pop-ups, cultural showcases, engaging workshops, and themed experiences across existing attractions, visitors can enjoy a taste of global cultures, cuisines, and traditions, right within the airport.
Whether they’re catching a flight or just spending the weekend, both locals and travellers can explore the world without leaving Singapore.
DISCOVER CHANGI. IT’S MORE THAN AN AIRPORT.
Through these unique experiences, we invite everyone to discover (or rediscover) the wonders of Changi, where the journey begins, even before take-off.
(Sample Post Copy)
How long would it take to travel from Japan to Morocco, then to Spain?
Do it all in a day at Changi! ✈🌅
🇯🇵 Take off in Japan at a real-life replica of the Pokémon Center and get yourself an exclusive original Pokémon merchandise.
🇲🇦 Then transit in Marrakech for a coffee break at Bacha Coffee and choose from over 200 varieties of Bacha loose coffee beans. ☕✨
🇪🇸 And end your trip with some retail therapy in Barcelona at Desigual, known for their bold, colorful, and unconventional clothing. 🛍👗
More than an airport, come discover Changi today. Find out more at changiairport.com. 🌏
(Sample Post Copy)
🛫 Now Boarding: World-class experiences
🦖 Take a trip back in time to the prehistoric world of Dinosaurs at Jurassic Mile.
🌳 Then stop over at Canopy Park, a recreational wonderland for the young and young at heart.
🕹 Finally, arrive at the first-of-its-kind virtual world of immersive projection experiences at Changi Experience Studio.
More than an airport, come discover Changi today. Find out more at changiairport.com. 🌏
Are you a Changi Rewards app member? Enjoy 15% off your tickets*.
*Applicable to Changi Experience Studio and Canopy Park only. Free admission for Jurassic Mile.