Merz Aesthetics
Immunogenicity Content
While working at Societal, one of my key accounts was Merz Aesthetics, with a focus on their botulinum toxin product, Xeomin.
On this page, you’ll find three projects I developed the design on, grouped into two categories:
one tailored for beauty consultants and the other designed for consumers.
Beauty consultants often lack a clear understanding of immunogenicity, which makes them hesitant to recommend Xeomin.
To address this, we created an interactive source material designed to help them grasp the concept with confidence, enabling them to both understand immunogenicity and effectively communicate its relevance when recommending Xeomin to their patients.
Working closely with my copywriter, we thoroughly analyzed the research to gain a deep understanding of the product and its challenges. From this, we developed an engaging, consultant-friendly interactive PDF that strikes a balance between technical accuracy and clear, visually driven communication.
Recognizing that immunogenicity is a complex concept even for beauty consultants, I was challenged to distill it further for consumers.
My task was to visually transform three long-form doctor interview videos into short, engaging content pieces.
My approach was to simplify the content by turning key points from the doctor’s video into a true-or-false questionnaire. Each question served as a hook, followed by a concise explanation pulled from the original footage. This questionnaire is (still) hosted on their website as a quiz to test your knowledge about botulinum toxin treatment.
https://choose-zero.com/interactive-questionnaire/
This ensured that the information remained interactive, easy to understand, and more likely to be retained by the consumer.
Back-end coding done externally.
This was then adapted into three short-form videos and Instagram Story format, allowing users to actively engage with the content by participating in a short, interactive quiz.
The combination of bite-sized questions and expert-led explanations made complex information about immunogenicity accessible, memorable, and shareable.
