Merz Aesthetics
Pure Toxin Micro Edition Campaign
The Brief
To design a campaign that aims to introduce and educate the Gen Z audience on the concept of Step 0, positioning Microtoxin treatment as the essential first step in any skincare or aesthetic journey.
The Idea
In today’s image-driven world, individuals are shaped by how they see themselves and how they are perceived through mirrors, selfies, and social media. For Gen Z, who view health and appearance as vital forms of self-expression, clear, glowing skin is key to confidence.
Microtoxin treatments by Merz Aesthetics offer a powerful yet subtle solution. Laying the foundation for better skin as Step 0 in any aesthetic journey. By improving skin texture from within, Microtoxin helps individuals present their truest, most radiant selves.
Through a visual narrative of confident selfies, we bring to life the Making of Me grounded in real skin, real confidence, and real self-expression.
With every treatment, Microtoxin helps unlock not just better skin, but a more confident, authentic you.
It’s the Making of Me
Starting with a fresher, cleaner self for the main key visual, we then proceed to creating the benefit-driven visuals below.
Shields against UVB-induced pigmentation
unveiling a brighter, more balanced self
Visibly tightens pores
revealing a finer, lighter self
Regulates sebum production
for a smoother, healthier self
Reduces acne breakouts
empowering a clearer, spotless self