Mills Design
EDM

The Brief
Design an infographic on Cashless Payment for an EDM blast, aimed at informing current and potential clients while showcasing the team’s data-driven design capabilities. This in-house initiative highlights the benefits of adopting cashless payment for both individuals and businesses.

The Idea
Given creative freedom for the visual approach, Brutalism was chosen as the design style, known for its bold, minimal, and utilitarian aesthetic.

Much like the nature of cashless payment, Brutalism is straightforward, functional, and unembellished, making it the perfect visual metaphor. The result is a striking yet clean design that delivers key information clearly and confidently, while positioning the cashless movement as modern, efficient, and economically viable.