Cool Ideas for Better HDB Living 2016

The Brief
Design a key visual for Cool Ideas Enterprise’s bi-annual showcase at Toa Payoh Hub, aimed at raising public awareness, encouraging participation, and spotlighting winning entries.

The Idea
To bring the Cool Ideas for Better HDB Living exhibition to life, we built the key visual around the very heart of the initiative, community-driven innovation.

We spotlighted winning ideas by integrating them directly into the visual, showcasing them as vibrant, tangible parts of daily life in HDB estates.

By grouping the solutions under Home, Community, and Green Space, the design provides a clear, engaging way for the public to see how these ideas improve everyday living. It reflects a forward-thinking estate shaped by the people who live in it, inviting viewers to be inspired, get involved, and imagine what’s possible.