MOH
Healthcare Scholarships & Careers 2020

The Brief
The design for an event that aims to raise awareness of scholarships and career opportunities in Singapore’s public healthcare sector, providing students and graduates with a clear overview of available pathways. It also seeks to engage key influencers like parents and teachers to guide students in their decisions, while enhancing understanding of the full scholarship journey.

The Idea
We came up with a theme that illustrates how diverse career paths within healthcare all lead toward a shared goal, "Many Journeys, One Healthcare System."

Staying relevant to the brand, we cleverly used a lifeline as a visual device that also represents directional paths with icons depicting various disciplines, the visual emphasizes individuality in career choices while uniting them under one cohesive system.