KOKA Noodles
Purple Wheat Cup Noodles Packaging Design

The Brief
Redesign the packaging to overcome current perception challenges, to combat the belief that there’s “no such thing as healthy instant noodles,” address skepticism around “purple noodles” being a gimmick, and ensure the product stands out on shelves. The new design should clearly communicate its unique health benefits, establish a compelling brand story, and create strong visual differentiation to attract health-conscious consumers.

The Idea
Position KOKA Purple Wheat Noodles as a smart, healthy choice for active lifestyles by integrating illustrations of everyday physical activities like cycling, surfing, and running. The visuals connect the product to wellness, showing that it supports a balanced, health-conscious routine, even in a hectic day.