Parkway East Hospital
Marketing Communications

The Brief
The campaign aims to drive targeted awareness of Parkway East Hospital’s key services among east-side communities. It focuses on promoting its 24/7 A&E accessibility, engaging women with gynaecology-related outreach, and connecting with sports communities to highlight orthopaedic expertise, all under a unified, locally resonant message.

The Idea
“Parkway East Hospital. Where Everyday Miracles happen.”
The idea reframes everyday healthcare experiences as overlooked miracles. From short A&E wait times to pain-free movement, childbirth, and early disease detection, it highlighting Parkway East Hospital as a place where these quiet, life-changing moments happen every day.